UPFs

Some of the largest food and drink companies successfully lobbied against the UK government's push to offer discounts on minimally processed and nutritious products. This October, the British government is set to roll out regulations…
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The Seed Oil Free Alliance has rolled out a certification label for products that eschew these fats, building on growing discontent around seed oils and amid a resurgence of tallow. The battle against seed oils has been taken up a notch…
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Wellness influencer and Levels co-founder Casey Means is in line to become the next Surgeon General of the US. A divisive figure across the aisle, what could her appointment mean for food tech? Championed by Donald Trump and Robert F…
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Backed by the likes of Mike Tyson and Future, vegan fast-food chain Mr Charlie's is opening 18 locations in Arizona, despite widespread restaurant closures in the US. Here's why. It's never been easy to own a hospitality business; for…
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The UK's largest retailer is not on track to meet its goal of increasing plant-based meat sales by 300% by this year, as consumers show an appetite for vegetables, beans, and tofu instead. In a further sign of the UK's dietary shift…
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Half of Americans recognise the health benefits of a vegan diet, but they need reassurance from their primary care doctors to eat more plants. While a majority of Americans say they are happy to eat more plant-based food and know it's…
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In an international study, experts suggest that ultra-processed foods and the "artificial" additives in them can raise the risk of premature death. Between 4-14% of premature deaths in eight countries are attributed to the consumption…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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As one of the world's largest plant-based meat companies, Beyond Meat hits back at the livestock industry with a new documentary short. Is beef just the new tobacco? That's one of the central claims in a new short film by Beyond…
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As sales of meat alternatives continue to slide, a new crop of whole-food plant protein formats is on the rise. Oh So Wholesome's Veg'chop is among the products spearheading this shift. This month, a shift seems to be occurring in…
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Americans' appetite for meat is increasing, with sales reaching record highs in 2024 amid a cultural shift and changing political landscape. Here's what's going on. Meat is back on American plates – at least if you look at the…
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THIS, the UK startup famous for its plant-based meat analogues, has introduced a new product format that champions whole foods and has more protein than tofu. After years of building its brand around products named THIS Isn't Chicken…
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Danish pharma giant Novo Nordisk has provided a grant worth 50 million kroner ($7.6M) to the University of Copenhagen to develop less processed plant-based proteins. As meat alternatives continue to be scrutinised for their level of…
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Plant-based proteins have come under heavy scrutiny for being ultra-processed, but current classification systems don't fully reflect a food's healthfulness, a new study has found. Plant proteins shouldn't be "demeaned" as unhealthy…
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The Non-GMO Project recently launched a new on-pack certification to help consumers identify ultra-processed foods – here's what you need to know, and what it means for plant-based meat. With ultra-processed foods (UPFs) front of mind…
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British vegan food brand Deliciously Ella's latest campaign attacks ultra-processing, which is now among plant-based meat's biggest pain points. "Consumers en masse aren’t just asking: ‘Is it plant-based?’ but: ‘What’s actually in it?'”…
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A new study shows that swapping meat with plant-based alternatives – no matter how processed – can lead to significant weight loss. The backlash against ultra-processed foods (UPFs) has cast a dark cloud over plant-based meat…
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Consumption of non-dairy alternatives witnessed a dip at the start of the year, while conventional products like whole milk enjoyed growing sales. Whether it's the US or Europe, dairy seems to be having a renaissance, and that too at…
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Over 90 nutrition scientists have hit back at a research project funded by Ozempic maker Novo Nordisk, which aims to develop a new classification for ultra-processed food. The ultra-processed food (UPF) wars are heating up, and this…
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Can Actual Veggies be the antidote to ultra-processed foods? It's what investors are hoping for, pumping $7M in funding for the New York startup. New York-based CPG firm Actual Veggies has gained $7M in a Series A funding round after…
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Synbio must prove itself as a superior alternative and win consumer trust to succeed amid the battle against ultra-processed foods, writes our columnist Chiara Cecchini. By Chiara Cecchini Ultra-processed foods (UPFs) are under fire,…
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