Consumer Trends & Insights

While up to two-thirds of UK consumers are willing to try precision-fermented products, fewer would consume them regularly, exhibiting the need to build familiarity and trust. Between 52% and 68% of Brits are open to trying foods made…
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Beef and lamb are among the foods that face the biggest threats from competition with cultivated meat, underscoring why some lawmakers want to ban the latter. One country and six US states have so far passed laws that prohibit companies…
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US sales of plant-based food fell by 4% and 5% in retail and foodservice last year, respectively, but they held steady above the $8B mark for the third year in a row. Despite widespread sales declines across the plant-based category,…
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In Germany, a quarter of consumers are open to trying cultivated meat made from a 3D printer, a much greater share than in 2019. As Europe's leading plant-based market, Germany has always shown openness to food tech innovation,…
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Oat milk continues to rise in popularity globally, thanks to its flavour and climate benefits – but it is so much more than simply another non-dairy alternative now. Despite what was perceived as a bad year for the category, oat milk,…
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Current evidence overstates the impact of eco-labels on food products and menus. It doesn’t mean we should stop using them, says a new study. Sustainability labels that show a product or meal's climate impact aren't as influential as…
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Influencers promoting carnivore diets, raw milk and other risky eating practices threaten the health of tens of millions of people, while making bank themselves. Dozens of 'super-spreaders' are fuelling people's social media feeds with…
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More than 50 brands, organisations, and restaurants have come together for a first-of-its-kind Meat Free Made Easy campaign. In the UK, half of adults want to change the way they eat, either by adding more plants to their diet, or…
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A large study from France has shown that red meat intake and car use cause men to emit 26% more greenhouse gases than women. Beef and Bugatti are widening the emissions gender gap in France, with men causing 26% more greenhouse gas…
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There's a growing gender gap in the fight against climate change in the US, with women much more likely to vote with environmental issues in mind than men. In the US, 62% of women list 'climate change' or 'clean air, clean water, and…
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Blended meat could be a viable solution to accelerate the protein transition, and a new taste test has found several brands that meat-eaters prefer over conventional meat. In the US, plant-based meat alternatives have been losing some…
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Lebanese fast-casual chain Malak Al Tawouk has partnered with plant-based meat brand Switch Foods to add vegan chicken items to its UAE menu. Malak Al Tawouk, a 30-year-old fast-casual chain with dozens of restaurants globally, is now…
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From Joe Rogan to Jordan Peterson, most of the US's most popular 'new media' figures have spread false or misleading information about climate change. A third of Americans now listen to a podcast at least once a week, and about one in…
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More than two in five consumers in Europe's two largest plant-based markets want to eat less meat or are already doing so, a new poll has found. Half of adults in the UK and Germany want to change their diets by either reducing meat or…
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The social media manosphere is driving young men towards meat, with 40% of 16- to 24-year-olds eating more animal protein than they did last year, according to environmental charity Hubbub. "No one wants to be the guy in the pub…
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Half of Americans recognise the health benefits of a vegan diet, but they need reassurance from their primary care doctors to eat more plants. While a majority of Americans say they are happy to eat more plant-based food and know it's…
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Half of Europeans say eating less meat will become mainstream in the next decade, and a similar number are open to trying cultivated meat, if the EU food safety regulator approves it. The EU must remove roadblocks and speed up the…
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As nutritionists and gut health experts encourage consumers to eat 30 different plants a week, counting 'plant points' could be an effective nudge to get people to transition to plant-forward diets. There's a reason why Japan has one of…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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Beyond Meat has launched plant-based Chicken Pieces at Kroger stores across the US, marking a new iteration of its first-ever product, and the return of a fan favourite. At the behest of its fans, plant-based giant Beyond Meat has…
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Eat Just has added a new single-ingredient protein powder to its portfolio, made from the same mung bean base as its Just Egg. The company says the product has more protein than "anything else on the market". As sales of Just Egg hike…
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